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WSG #HelloFuture Campaign

Workforce Singapore was seeking to develop a social media campaign, with two main goals:

  • To encourage locals on their career development journeys, and

  • To inspire them to take the right steps, in the right direction, towards a more promising future.

We created a testimonial-based campaign where employers, employees and career advisors shared their professional insights and personal experiences.


Dubbed #HelloFuture, with the tagline "Opportunities of Tomorrow", the of series testimonials tell an overarching story about being forward-looking and proactive in pursuing a better, brighter and more rewarding career.


Check out the campaign below!




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