Workforce Singapore was seeking to develop a social media campaign, with two main goals:
To encourage locals on their career development journeys, and
To inspire them to take the right steps, in the right direction, towards a more promising future.
We created a testimonial-based campaign where employers, employees and career advisors shared their professional insights and personal experiences.
Dubbed #HelloFuture, with the tagline "Opportunities of Tomorrow", the of series testimonials tell an overarching story about being forward-looking and proactive in pursuing a better, brighter and more rewarding career.
Check out the campaign below!