SPRING Think Global, Think Standards

For 50 years, Quality and Standards have helped Singapore build up a sterling reputation, allowing businesses here to achieve remarkable growth and success. We worked with SPRING Singapore on this "Think Global, Think Standards" campaign to encourage more local businesses - especially local SMEs - to adopt Standards, get accredited, and become a trusted player in the globally connected economy.


We featured testimonials and success stories of 6 local enterprises, showing their peers how Standards are a tried and tested tool for Singaporean businesses to unlock global markets and grow their business.


The campaign ran on both digital and print channels.