SME Portal is a centralised platform for SME owners and aspiring entrepreneurs seeking to build more sustainable and competitive businesses. Supported by Enterprise Singapore (then SPRING Singapore), government agencies and a host of industry partners, the Portal is a rich source of useful government and commercial information, tools and services for SMEs.
We worked with SPRING Singapore on this "Breaking Boxes" campaign, to encourage SMEs to "break out of the box" and achieve new levels growth and success. It ran as a series of advertorials with accompanying strip ads, as well as digital display banners.