Singapore Cable Car - 45 Years of Scenic Views

Celebrating 45 years of scenic views

Since its inception in 1974, the Singapore Cable Car has been an iconic feature of Singapore's skyline, offering unparalleled views of wondrous scenery. In commemoration of the its 45th anniversary, we ran a year-long campaign celebrating what the Cable Car is best loved for -- the sprawling bird's eye views of Singapore's harbour and sunny Sentosa.

We developed a series of four key visuals and catchy headlines, highlighting the Cable Car's 45 Years of Scenic Views, from dawn to dusk, from the the height of Faber Peak to the resort island of Sentosa.

The campaign ran across out-of-home (OOH) and digital platforms, as pictured below.

Escalator stickers at Harboufront

Step risers and pillar wraps with directional calls-to-action at Harbourfront MRT

Platform train doors at strategic points along the Downtown Line

In-train window stickers

Taxi wraps

Animated splash banner with tactical promo

Animated display banners in landscape, square and skyscraper sizes

To connect with the tourist market, we also ran a magazine spread in the SIA Boarding Pass publication

Explorer Passport

To invite cable car riders to embark on a journey of exploration and discovery, we designed a limited edition Explorer Passport that would take visitors across fun pit-stops from Faber Peak to Sentosa Island. This pocket-sized activity booklet also comes with event highlights, travel tips and exclusive promotions!