Celebrating 45 years of scenic views
Since its inception in 1974, the Singapore Cable Car has been an iconic feature of Singapore's skyline, offering unparalleled views of wondrous scenery. In commemoration of the its 45th anniversary, we ran a year-long campaign celebrating what the Cable Car is best loved for -- the sprawling bird's eye views of Singapore's harbour and sunny Sentosa.
We developed a series of four key visuals and catchy headlines, highlighting the Cable Car's 45 Years of Scenic Views, from dawn to dusk, from the the height of Faber Peak to the resort island of Sentosa.
The campaign ran across out-of-home (OOH) and digital platforms, as pictured below.
Animated display banners in landscape, square and skyscraper sizes
To invite cable car riders to embark on a journey of exploration and discovery, we designed a limited edition Explorer Passport that would take visitors across fun pit-stops from Faber Peak to Sentosa Island. This pocket-sized activity booklet also comes with event highlights, travel tips and exclusive promotions!