PA iCARE Posters

The People's Association (PA) is all about bringing excellent service to residents in Singapore. Its iCARE Service Principles guide all PA staff to deliver the best service with a smile.


iCARE stands for these 5 principles:

  1. innovate

  2. Collaborate

  3. Anticipate

  4. Reach Out

  5. Empathise



Gosh worked with PA to develop 2 sets of 5 posters - 1 for each of the iCARE principles. With interesting imagery, attractive colours and encouraging messaging, these posters will adorn staff areas in the PA headquarters and Community Centres to inspire staff to action and instill a sense of purpose and belonging. Take a closer look at the posters below!