In November 2021, jtc rolled out a month-long go-green campaign at one-north, to encourage the community to do their part and foster a greener estate. The concept was to offer free coffee for anyone who would bring their own coffee cup or flask instead of getting takeaway coffee in a disposable cup.
Gosh coined this the one-north Bring Your Own Tumbler campaign and designed a series of publicity collaterals to raise awareness and incentivise greener, more environmentally conscious behaviour throughout the one-north estate. Check out the work below!
Animated web banner
FB post
Tent card
Poster
Digital panel