LTA SimplyGo allows commuters to use their contactless bank cards and smart devices as their travel card on public transport, eliminating the need to for carrying a separate travel card or manually topping up the stored value on that card.
On 19 October 2022, these conveniences were extended to Concession Card holders as well! They now have the option to upgrade their existing Concession Card to a SimplyGo one and reap the benefits.
We worked together with the SimplyGo team to create a series of eye-catching launch and tactical ads to raise awareness and incentivise Concession Cards users to upgrade ASAP! Check out our creatives below.
Click to watch the launch video: