Thanks to the new Downtown Line 3 (DTL3), commuters can enjoy faster, more convenient travel between destinations around Singapore. Therefore, to optimise the bus network and reduce duplication with DTL3, LTA has amended selected bus routes.
We designed a set of publicity posters for these route amendments, updating the general public of the changes in an informative and aesthetically pleasing manner. The posters were done up in four languages to reach out to as many Singaporeans as possible. They showcase our agency's finesse in delivering highly-detailed work and outstanding art direction while meeting the needs of our client and project.
Check out the posters below!