LTA Academy is the capability development arm of Singapore's Land Transport Authority. To further uplift capability development in Singapore's public transport sector, LTA launched the Singapore Bus Academy and Singapore Rail Academy in 2016 and 2017 respectively.
Singapore Bus Academy is a centralised academy offering enhanced training to all bus professionals and growing a pipeline of trained personnel for Singapore's public bus industry, whereas Singapore Rail Academy aims to deepen workforce competency in rail engineering, operations and maintenance.
Gosh refreshed the original LTA Academy logo, and designed two new logos for the Singapore Bus Academy, aligning them to the mother brand (LTA). We also developed Corporate Identity Kits for all three academies, outlining the usage guidelines for the logos and other brand assets.
Take a sneak peek into the corporate branding and identity kit for the Singapore Bus Academy below!